There are different ways of viewing The Havekes Project Campaign, the first way is from the crowd funding community (not associated with cryptocurrency), a second way is through the cryptocurrency industry, and a third way of viewing this campaign is by a science research audience.
The Havekes Project Fundraising started on Indiegogo on 1st January 2015 and multiple cryptocurrencies were accepted
This campaign was conducted on indiegogo the second largest crowd funding campaign in the world. The campaign had many eyes on it. Indiegogo did not accept any cryptocurrencies on their platform at the time and we tried to change that with our campaign.
The Einsteinium Foundation has a mission to raise funds for scientific research, our mining tax creates a pool of funds that provide grants to deserving applicants. Recently we integrated crowd funding into the process to likely enable the grant beneficiary to receive more funds than we could immediately supply. This enables us to market the project, our coin, our sponsor items, and the benefits of cryptocurrency to a wider audience.
About the beneficiary of the campaign:
Dr. Robbert Havekes, PhD is a research scientist associated with the University of Pennsylvania. Recent publication: Memory Problems Caused by Sleep Deprivation Prevented
From Dr. Robbert Havekes about the donation from the Einsteinium Foundation:
At the time the EMC2 and 300 dollars were greatly appreciated and used for some small supplies to wrap up a paper on defining some of the molecular underpinnings by which sleep deprivation negatively impacts memory processes. In other words, we are trying to identify molecular targets in the sleep-deprived brain. By identifying these and manipulating these targets (which we have done in a follow up paper) we have been able to make memory processes resilient to sleep loss. The paper is open access so can be downloaded from the Journal of Neuroscience website (and is attached). As promised at the time I would list the Einsteinium Foundation in the acknowledgements as a funding source which you can see on page 2 left bottom.
Dr. Havekes paper can be found here: https://www.dropbox.com/s/uxzk39g2zfamkc3/8936.full.pdf?dl=0